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PJR rate
(Abbreviation) Purchase Justification Reflex.
When someone purchases a product, usually technology, but refuses to accept its faults. They see any criticism to the product as a direct attack on their own purchasing decision.
See also Fanboy
Usage: Joe can't install any apps on his new iPad, but he thinks it's great because it is made by Apple. Joe is displaying symptoms of PJR.

PJR rate
(Abbreviation) Purchase Justification Reflex
PJR rate
(Abbreviation) Philippine Journalism Review

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