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ITMAC

Definitions

ITMAC rate
(Abbreviation) Information Technology Management Advisory Council
ITMAC rate
(Abbreviation) Information Technology Management Advisory Council: Former group of senior advertising media professionals who specialized in handling the media planning and placement needs of IT centric accounts at advertising agencies throughout the US.
Usage: The members of ITMAC sought to establish usable/comparative readership data beyond that provided in publishing audit statement such as ABC or BPA.


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